Charles Taze Russell and Rutherford were from the days when successful and highly regarded people steam rolled and barged in anyway possible, over the backs of the multitudes to build little empires for themselves. Their particular empire took on a life of it's own since their deaths and those in charge now are victims of their own cult . They've surrounded themselves with like minded people and listened to their own rhetoric. They've banked heavily on Armageddon coming before they grew old and are now desperately interested in keeping it alive so they'll have somewhere to live once they've reached extreme old age.
There was no reason why Bethel ever needed to be staffed so heavily and there was no reason why the printing of literature ever needed to involve farms, fire trucks, barbers, tailors, apartment buildings, cabinet shops, mechanics, translation centers and all the billions of dollars worth of properties they've owned all these decades. They created their own insular society back in the day when the lowly didn't question those in authority or those who had an appearance of power. The time has come when it's painfully obvious to their followers (who dare to think it), that their donations are being spent lavishly and redundantly.